About Us

Strategic Priorities

We remain committed to our vision of creating the UK’s leading gaming group, with a long-term strategy to generate shareholder value through the development of gaming-based leisure businesses. We continue to develop a range of differentiated betting and gaming products, geared to different segments of the adult population and distributed through a variety of retail and interactive channels.

Our focus is on increasing the number of visits to our businesses by rewarding our most loyal customers, reaching out to engage with new customers and delivering a consistently high level of service and product to all of our customers.

Our immediate aim in 2008 is to stabilise the Group performance in what is expected to be a difficult year for the leisure sector, balancing near-term financial requirements with the long-term growth opportunities for our businesses. Consequently, we have reviewed our capital spending plans and refined a number of the expansion and portfolio enhancement targets that we set at the time of our interim results in August 2007.

Stabilise Group Performance

• Adapt businesses to protect revenue
• Tighten cost controls to deliver savings
• Selective capital investment

Sustainable Growth

• Improve product offer and customer service
• Reward loyal customers and engage with new customers
• Extend reach through development of retail and interactive distribution channels

For more on our strategy, please see pages 5 - 6 of our Annual Report 2007

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