We create value through our brand-led business model. The role of our brands is to meet the needs of our customers to consistently high standards across multiple channels of distribution. The Rank Group sets the strategic direction and provides access to the capital needed to fund the ambitions of its brands. It also acts as a locus for cost, revenue and expertise synergies.

Developing a strategy for growth

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The systematic use of data and customer feedback to drive service and product improvements Capital investment to extend the reach and broaden the appeal of the leisure experience we deliver Multi-channel distribution
of our brands

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