Strategy

The Group is focused on generating positive returns for shareholders based upon sustainable growth in earnings per share.

We will do this by creating a gaming-based leisure business with leading standards of customer service and entertainment.

In this way, the Group aims to benefit from growth in consumer demand in markets where regulatory conditions often serve to restrict competitor supply growth.

To deepen our understanding of customer preferences to shape product innovation, create service differentiation and build enduring relationships

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To strengthen our position in Great Britain whilst assessing longer-term growth opportunities overseas

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To work positively with governments, regulators and other relevant stakeholders to create an environment which supports both responsible operation and commercial sustainability

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