STRATEGIC OVERVIEW
Rank’s aim is to generate wealth for shareholders by achieving
sustainable growth in earnings and dividends per share.

STRATEGIC UPDATE

Brands strategy

We view our ownership of established and trusted brands and the ability to reach out to more than 2.5 million customers both through our land-based venues and
remote channels as a source of competitive advantage.

Each of Rank’s brands is following a strategy to grow customer numbers, visits and revenue through:

  1. 1the systematic use of data and customer feedback to inspire service and product improvements. Download (PDF 45.9 KB)
  2. 2capital investment to extend the reach and broaden the appeal of our land-based venues. Download (PDF 52.6 KB)
  3. 3the wider distribution of our brands via online and mobile media. Download (PDF 68.5 KB)
Strategic priority Progress KPIs Priorities 2011 Key risks
the systematic use of data and customer feedback to inspire service and product improvements; Launch of single customer database for all UK brands 38 per cent net promoter score

Net promoter score
(2009: 37%)
  • extension of table service dining from 63 to 93 Mecca Bingo clubs
  • roll-out of Mecca Max mobile gaming terminals across all clubs
  • upgrading of Mecca Bingo amusements in line with anticipated regulatory change
 Economic environment
(PDF 46.6 KB)
table service extended from 16 Mecca Bingo clubs to 63 Taxation & regulation
(PDF 46.4 KB)
Play Points rewards scheme extended from eight to 13 casinos 225.86 pounds average revenue per customer

average revenue per customer
(2009: £231.76)

  
Play Points not launched online    
             
2.5 million customers capital investment to extend the reach and broaden appeal of our brands; G Casino format extended from eight to 13 casinos

customers
(2009: 2.3 million)
  • extend G Casino format from 13 to at least 16 casinos
  • open at least one new-build casino
  • continued modernisation of Mecca Bingo estate
 Loss of licences
(PDF 46.6 KB)
Mecca Full House format extended from two to six clubs Taxation & regulation
(PDF 46.4 KB)
    22.4 million customer visits

customer visits
(2009: 22.1 million)

 Economic environment
(PDF 46.6 KB)
       
             
wider distribution of our brands via online and mobile media 191% increase in online referrals from Mecca Bingo clubs 2.9 per cent of UK customers played both online and offline

of our UK customers played both online and offline
  • continue to drive growth of meccabingo.com
  • increase cross-over between land-based and online casinos
  • launch of online gaming in Spain
  • review of online opportunity in Belgium
 Taxation & regulation
(PDF 46.4 KB)
Launch of iphone apps for Meccabingo.com and BlueSq.com IT security
(PDF 46.6 KB)
Launch of online business for Spain delayed    
     
             

© The Rank Group Plc 2011

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The Rank Group Plc 2010 Annual Report and Accounts