Strategy

Our aim is to be the UK's leading multi-channel gaming operator. In order to achieve this, we are focused on building brands with the ability to deliver them via the channels that they prefer - whether venues, online or mobile.

Developing a strategy for growth


1 Creating a compelling
multi-channel offer
2 Building digital
capability
3 Developing our
venues
4 Investing in our
brands and marketing
5 Using technology to drive efficiency
and improve customer experience


3 playing cards