Rank Interactive
Rank Interactive is a remote gaming and betting business, principally
comprising meccabingo.com, bluesq.com (sports betting and gaming) and GCasino.com.
Rank
Interactive’s primary market is Great Britain, although it also provides betting and
gaming websites in Spanish, French, German, Danish and Swedish.
Industry overview
Remote gaming and betting is the fastest-growing area of the gambling market. It uses
internet and telecommunications technologies to allow people to place bets and play a
variety of games (including bingo, casino and poker) from their computers and mobile
phones.
Remote gambling is a legal and formally regulated activity in Great Britain, which is
the primary market for Rank Interactive.
How remote gambling generates revenue
Revenue (or gross win) is generated on sports betting through effective odds-setting
on events of uncertain outcome (e.g. a horse race). Gross win on games is generated by
a statistical advantage (or ‘house edge’) on games of fixed probability (e.g. roulette).
As a consequence, sports betting revenue tends to be slightly more unpredictable than
gaming revenue.
Key people
Mark A Jones – Managing director
Kate Wyard – Head of finance
Phil Gates – Marketing director
Revenue
