During 2010, Rank operated branded gaming-based entertainment businesses aimed at customers in three jurisdictions – Great Britain, Spain and Belgium.
Great Britain is by far the largest of Rank’s markets, representing approximately 90% of Group revenue and offers the opportunity for Rank to operate its strategic model of integrated online-offline gaming. Whilst the online opportunity in Spain and Belgium remains largely untapped at present, nascent regulation appears set to change this within the next 12 months.
The Group chooses to operate in these markets due to their size, growth potential, regulatory stability, geographical proximity and their cultural acceptance of gaming as a form of entertainment.
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