Our business model

Well placed to deliver value


What we do

We have been entertaining Britain since 1937, from our origins in motion pictures to today’s gaming-based entertainment brands.

Our purpose is to work together to create exciting environments that reflect the changing needs and expectations of our customers and our colleagues, delivering stimulating and entertaining experiences every time. To Excite and To Entertain. This is how we do it.

We are the only Group that offers customers both venue and digital bingo and casino experiences.


  • Largest venues casino operator in Great Britain (52 venues)
  • Second largest venues bingo operator in Great Britain (72 venues)
  • Growing venues bingo presence in Spain (10 venues)
  • Our venues businesses operate in mature and well-established gambling markets
  • Mecca and Enracha are bingo-led brands which offer community-based gaming
  • Grosvenor is a casino-led brand principally focused on table and machine gaming
  • Our venues businesses operate through a mainly leasehold estate
  • Our venues are membership-based and free to join
  • A food and beverage offer is available across all our venues
  • Revenue is generated in our venues when a customer bets against the house (games of chance). Underlying profit is generated once the cost of customer incentives, sales and other operating costs are deducted


  • A diverse portfolio of over 140 digital brands covering casino, bingo, slots and sports betting
  • Our Mecca and Grosvenor online offers complement our established venues brands
  • All digital customers play with our online brands through a brand wallet
  • Revenue is generated online when a customer bets against the house (games of chance). Underlying profit is generated once the cost of customer incentives, sales and other operating costs are deducted


What we need to create value

Customer insights/engagement

Through customer insight drawn from customer research and data science we can better understand what our current and potential customers want, ensuring we provide relevant, exciting and entertaining experiences.

Strong brand positioning

Rank has a portfolio of brands, which include its three well-established cross-channel brands, Grosvenor Casinos, Mecca and Enracha, alongside our 140 digital only, proprietary and non-proprietary, brands.

Player protection

Our three lines of defence model, involving our front-line colleagues, our compliance team and our internal audit team, seeks to ensure that we are taking the appropriate actions to protect our customers. 

Innovation and technology

  • Our goal is to offer seamless and instant journeys across our digital and venue brands which requires innovation and investment in technology.
  • Investment is driven by our strategic priorities and where returns are proven.

Inspiring people

  • Our people are our key asset. They are the face of our venues’ brands. Through strong teamwork, regular training and a dedicated support network our team members are experts at delivering a customer focused experience. 
  • Our five STARS values are at the core of everything we do. In delivering these values, we can achieve our purpose and fulfil our collective ambition.
  • A comprehensive employee engagement programme alongside our inclusion and diversity strategy ensures we have an inclusive and sustainable culture.

Robust governance and financial management

  • Strong leadership during the pandemic meant the right decisions were made at the right time.
  • Rank’s Board and Executives provide a broad mix of skills, knowledge and experience to meet the Group’s needs, ensuring it delivers on its strategy.
  • A strong disciplined approach to liquidity through careful cash management provided the necessary support to the balance sheet through the COVID-19 pandemic.

Stakeholder value


Our customers

We create value for our customers by providing them with market-leading gaming experiences through our venues, online, or across both channels.

Our people

7,500 passionate and committed employees

Our suppliers

Over 3,000 suppliers, who through engagement and collaboration have helped us navigate the pandemic.


Our communities

£450,000 charitable donations made and over 210,000 free meals served.

Our shareholders

Through strong liquidity management during the pandemic and our unwavering commitment to safe and fairer gambling, we are focused on creating sustainable value for our shareholders.


£121.0m generated for tax authorities and local governments. A net contribution of £45.5m after offsetting total COVID-19 Government support received.

For the year ended 30 June 2021.