Our approach

As a business we consider how our strategy and business model operates effectively alongside the changing environmental, social and governance "ESG" trends and seek to position ourselves to benefit from these trends and/or manage and mitigate risks associated with them.

We have identified the following four key areas that are important to our business and how we operate responsibly – our customers, our people, our natural environment and our communities.

The chief executive sets direction in relation to these issues and governance thereof is managed through the executive committee. By operating responsibly, we aim to achieve sustainable growth and long-term shareholder value.

Key ESG areas of focus

Our customers

  • Providing a safe, fair and enjoyable experience for all our customers
  • Identifying the signs and minimising the impact of gambling-related harm for those customers who require our support
  • Supporting research, education and treatment initiatives
  • Celebrating a responsible approach to gaming across all channels

Our people

  • Creating the right workplace culture
  • Embracing inclusion and diversity
  • Listening and responding to our colleagues through effective employee engagement
  • Prioritising health and safety

Our natural environment

  • Reducing our energy consumption, carbon emissions and water usage
  • Responsibly sourcing throughout our supply chain
  • Offering healthier food and beverage choices for our customers

Our communities

  • Make a difference in the wider community through volunteering hours, donations and investment
  • Building a strong and supportive partnership with Carers Trust