Business model

The Group is well positioned to benefit from a number of advantageous dynamics which present a range of organic and transformational growth drivers

• Regulatory changes, delivered through the Gambling Act Review, will provide better opportunities for us to meet and exceed the expectations of our customers in our Grosvenor Casinos
• A programme of estate refurbishment and modernisation will ensure our venues continue to appeal to our loyal customers and will attract new customers seeking exciting and entertaining experiences
• Technology and data increasingly provides us with real time player insights which will improve the quality of our customer interactions and optimise marketing initiatives
• Our approach and commitment to sustainability, including our journey to a Net Zero Pathway, ensures we are focused on securing long-term benefits across the Group
• A pipeline of exciting product development initiatives, in our venues and across our digital brands, will drive loyalty and broaden our customer base
• Expanding into new territories and leveraging the competitive advantage of our scale in delivering seamless cross-channel experiences demands that we continually scan horizons for opportunitie

By Delivering seamless, cross-channel customer experiences which excite and entertain is our aim. With leading brands, supported by our proprietary technology and talented teams, we are committed to operating in a sustainable way that promotes safer gambling

Grosvenor, Mecca and Enracha are marketleading brands, with large estates to support our casino and bingoled cross-channel capabilities

• Market-leading brands and high customer recognition in the UK and Spain provide strong brand equity and an enviable platform for marketing initiatives
• Our casinos and bingo clubs enjoy prime locations in major towns and cities across the UK and Spain. Most of our casinos are large enough to ensure we will benefit from the Gambling Act casino reforms
• Our proprietary technology in digital puts the roadmap for improvements and initiatives in our own hands. We are agile, ambitious and leveraging the benefits of our platform across our brands
• Engaged teams are the bedrock of hospitality businesses like ours. We attract and retain colleagues who excite and entertain our customers with first-rate service and a nonnegotiable commitment to ensuring safer gambling
• Dedicated and agile support teams are geared towards ensuring our customer-facing colleagues are able to do their brilliant best. We are a 24/7 business and our teams benefit from the expertise provided by support specialists

We generate most
of our revenue
through casino-led
and bingo-led
betting in our
venues and online

• Our casinos derive most of their revenue from table gaming, electronic gaming, gaming machines and, in some venues, poker
• Our Mecca clubs offer mainstage bingo, interval games, gaming machines and an increasingly broad
  range of live entertainment to appeal to broad audiences and drive revenue streams
• Our Enracha clubs are much more than bingo venues: they combine bingo with a sports betting offering, gaming machines and live entertainment to generate revenues
• Our clubs offer Food & Beverage options to suit the local market and the venue, including fine dining in a number of our London casinos
• Our digital brands are casino-led and bingo-led and we offer a full suite of
  leading slots games and sports betting via Grosvenor Sports
• UK and Spanish digital portfolio covering casino, bingo, slots and sports