Strategy
Our strategy is focused on generating long-term sustainable shareholder value. We have made considerable progress which ensures significant opportunity in the next phase of the plan.
Outlook for 2025/26
- Delivery of the final phase of our single membership project to provide a fully unified, holisitic profile of the cross-channel customer
- Further enhancements to the customer experience with weekly games and ‘follow-on’ calling functionality to enable continued play in venues
- Update of the Enracha brand in our venues with bespoke variations on the theme for each venue
- Improved customer journey for our venues customers to showcase our digital products Retirement of legacy data environments and decentralisation of data storage
- Launch of streamed baccarat, live from our Grosvenor venues, to diversify the product for our cross-channel customers
Outlook for 2025/26
- Enhanced bonus functionality will be delivered along with tailored experiences and promotions to personalise customer journeys more effectively
- We will grow the Yo community by partnering with journalists and influencers to enhance the strength of the brand; casino tournaments will be enhanced with live streaming and chat
- Spanish online bingo customers will benefit from much improved platform capability and stability with rollout of new enhancements in H1 2025/26, improving the proposition and allowing for bigger prize pools
- Progression to final phase of homologation process in Portugal with customer launch in 2025/26
Outlook for 2025/26
- Major refurbishments planned at five more Grosvenor venues with smaller capital expenditure spend as preparations for casino reforms accelerate
- Roll out of c. 800 additional gaming machines in H1 2025/26 as a result of the casino reforms
- Twelve more Mecca venues will receive further improvements to gaming machine areas
- Ten further Mecca venues will benefit from improvements to external upgrades
- Extra content will be rolled out across the Mecca estate to refine and improve the modern bingo experience, with our £100k big bingo game becoming a quarterly event. We will invest in external gaming terraces to improve customer experience
- With the core of the gaming machine investment in Mecca complete, attention will focus on smaller scale gaming machine product modernisation in 2025/26
Outlook for 2025/26
- Streamline recruitment and onboarding with Dayforce Recruit, along with enabling complementary AI technology. Automation of AI-led self-service for managers and colleagues
- The volunteering platform will be launched with the rollout of an accompanying community strategy to drive colleague engagement and take up
- We will begin a supplier engagement programme and data improvement programme in 2025/26
Outlook for 2025/26
- We anticipate changes will be required to the customer journey as a result of deposit limit requirements set out by the UK Gambling Commission in H1 2025/26
- Further player protection training will be rolled out to over 500 managers across the Grosvenor estate as our focus on honing the skillsets of colleagues continues
- We will expand our Hawkeye reporting suite and introduce positive play indicators to build a more detailed risk score. We will continue to make refinements and improvements to the Risk App used in venues
