Stakeholder engagement
Our long-term success must take account of what is important to our key stakeholders. By our proactive engagement, this will help us to identify and focus on the issues that matter most and allow us to factor in our stakeholders’ views into effective decision-making.
Active stakeholder engagement is a key part of how we effectively manage risks and unlock opportunities.
While the majority of engagement with stakeholders takes place within the business divisions and is led by divisional management, the Board engages directly with certain stakeholders. The Directors are also kept regularly appraised of all stakeholders’ views through divisional reports to the Board, so that Directors are able to have regard to such views in their decision-making.
We also engaged with key stakeholders in conducting the materiality assessment that shaped and informed our ESG strategy. For more information, see our 2025 Sustainability Report.
Understanding and balancing the respective needs and expectations of our stakeholders over the past year has been as important as ever and we remain committed to doing so.
View our 2025 Annual Report here.
Customers
Ensuring our customers are at the heart of our decision-making is crucial to our strategy. Understanding their changing needs, preferences and behaviours helps us to ensure that our offering remains safe, fair, current and appealing.
Key areas of consideration
- Player protection
- Upgrading the customer experience
- Relevance of offering
- Health, safety and wellbeing
Colleagues
Our colleagues are the heart of our business, playing a vital role in delivering our strategy and creating standout experiences for our customers. Their commitment, energy, and expertise drive our success. Underpinning this is a strong set of values – Service, Teamwork, Ambition, Responsibility, and Solutions (STARS) – which guide how we work together and support one another every day. It is through our people that our culture thrives, and our purpose comes to life.
Key areas of consideration
- Opportunities for progression
- Equality, diversity and inclusion
- Fair pay and reward
- Opportunities to share ideas and make a difference
- Health, safety and wellbeing
Communities
Strong community connections are at the heart of Rank’s values. We believe that when our business is rooted in healthy and supportive communities, everyone benefits – from our colleagues to our customers. That is why we are committed to making a meaningful difference in the places where we live and work.
Key areas of consideration
- Charitable initiatives
- Positive community impact
- Employment
- Reputation
Regulators and legislators
Gambling in the UK is a highly regulated industry, and the customer proposition is largely framed by legislation passed in Westminster and regulation set by the Gambling Commission in the form of Licence Conditions and Codes of Practice.
Key areas of consideration
- Consumer fairness and player protection
- Policy and the direction of future gambling reporting
- Openness and transparency
- Compliance with laws and regulations
Shareholders and investors
We aim to provide our shareholders and analysts with informed, accurate and detailed analyses of our financial performance and outlook. In return, we value the feedback we receive, which helps us to refine our decision-making and, where appropriate, inform our strategic approach.
Key areas of consideration
- Strategy, performance and outlook
- Leadership capability
- Executive remuneration
- Corporate governance
- Environmental, Social and Governance (‘ESG’) performance
Suppliers
We have relationships with approximately 1,037 suppliers, ranging from small, local businesses to large, multinational companies. We aim to operate to the highest professional standards, treating our suppliers as key business partners and operating in a fair and reasonable manner, encouraging supply chain transparency and promoting fair working conditions.
Key areas of consideration
- Robustness of our business
- Long-term partnerships
- Fair engagement and payment terms
- Collaborative approach