To deliver exciting and entertaining experiences in safe, sustainable and rewarding environments.
We will achieve this through reflecting the changing needs and expectations of our customers, communities and colleagues.
To excite and to entertain.
This year we are reporting under our five refreshed strategic pillars. Our strategy remains focused on driving our digital business and evolving our venues, alongside a seamless cross-channel experience.
We took the opportunity to ensure our sustainability objectives were fully embedded in the Group’s strategy and now have two pillars dedicated to our sustainability focus areas of customer, colleagues, communities and the environment.