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Our external environment

Operating in a highly regulated market, our focus is on providing a distinctive gambling experience that entertains and ensures that we deliver value to all our stakeholders.

 

Our markets

 

Venues

Mecca venues

Highly trusted and community focused, Mecca is our land-based brand known for its friendly welcome and the opportunity to win big.

With the bingo market in decline for a number of years there is a need to evolve and create more accessible, modern and lively venues with exciting food and beverage offers.

Since the pandemic we have seen a recovery, but we do not expect the market to reach pre-pandemic levels for at least five years.

The sector has been further impacted by rising cost pressures. It has become more polarised, with strong venues doing well, and others becoming unviable, which will lead to further consolidation in the market.

  • The average Mecca customer age is 44, while our most frequent customers are females between 60 and 70 years old.
  • 13% of customers are higher frequency visitors, while 87% are recreational players.
  • 87% of customers only play at venues, while 13% of our visitors also participate across digital channels.

Grosvenor venues

The UK’s leading casino chain, Grosvenor also offers customers great meals, live acts and non-stop sporting action on larger-than- life big screens.

A combination of enhanced Safer Gambling protocols and the post COVID-19 fall in visitors have resulted in a reduction in the profitability of the casino sector.

8% of the UK adult population were regular casino visitors in 2019, but a quarter of these have lapsed since the pandemic, with the market yet to fully recover.

The Gambling Act Review represents a once in a generation opportunity to extend the appeal of casinos and to modernise our electronic offering. See pages 28 to 29 for more.

  • The average Grosvenor customer age is 35. Customers that visit the most are between 26 and 40 years and those who spend the most are over 41.
  • A further 6% of adults would consider visiting a casino if they felt that it would be a fun, enjoyable, friendly and welcoming experience while retaining the thrill and excitement of playing in a casino.
  • The male to female split for Grosvenor's customers is 4:1.

Enracha venues

Through Enracha, our Spanish land-based venues brand, we provide a predominantly bingo-based gaming experience.

Pub gaming machines and bingo have declined in Spain in recent years, with the rise of slot arcades and growth in sports betting.

On top of this, COVID-19 had a severe impact on visits to bingo venues while boosting online gambling channels to record highs.

Since regulatory restrictions reduced the size of available prizes customers now prioritise customer service and are looking for comfortable and modern electronic gaming areas, offering games with customised jackpots and loyalty card functionality.

  • Enracha’s biggest customer group is in the 18 to 25 age category – they make up 22% of our total customers, while only generating 9% of our total visits.
  • People aged over 65 represent just 13% of our customers, but generate 28% of visits.
  • The most loyal and frequent Enracha customers are males over 65 years old, with an average of 1.2 visits per month.

 

Digital

UK interactive/digital 

The UK’s digital gambling market is fast moving, competitive and subject to strict regulation, but is still structurally attractive in size with clear headroom for us to grow our brands.

UK digital bingo market 

Customers are looking for a safe, secure and intuitive gaming experience, with more chances to win and easy pay-outs when they do. They want a reliable app and more variety, from promotions that cater for a wider range of budgets, to the games and features available.

The experience needs to be more interactive, offer free-to-play mechanics that allows money to go further, and come with safer gambling tools throughout the customer journey.

  • Significant growth opportunity: 20% of the UK population have played online bingo in the last 12 months.
  • Similar age demographic to venues: the average online Mecca player is 43 years old, only slightly younger than that for Mecca venues at 44 years.

 

UK digital casino market

Customers want exciting and entertaining experiences, as well as great looking sites that offer the latest games and strong promotions. They prefer sites that provide tools to help them control their spend and reward loyalty.

They are looking for opportunities to win big, with swift and seamless payment of winnings.

  • Opportunities for growth, specifically around slots and poker: 20% of the UK population played online casino in the last 12 months.
  • Younger age demographic to venues: the average online Grosvenor casino player is 40 years old, older than that for Grosvenor venues at 35 years.

The digital and cross-channel opportunity for Rank

The UK continues to be a large and attractive digital gambling market – and with around 3% market share, there is clear headroom for us to grow. In Grosvenor and Mecca, we have leading casino and bingo brands, as well as proprietary technology and strong digital marketing capabilities.

With our 116 venues, we are uniquely placed to provide a cross-channel experience for both bingo and casino customers. Cross-channel customers tend to have higher level of engagement and loyalty than single channel customers. And with only 6% of our in-person customers playing with us both in venue and online there is significant opportunity to grow our cross-channel customer base.

We will also look to diversify the products we offer – through sports betting, live casino and new bingo games. And building on our existing international operations, we will explore opportunities for growth beyond the UK. Over the next 18 months we will work on the core platform, technology, data and product developments we need to unlock these opportunities, including building the potential to integrate international digital businesses through partnerships and/or acquisitions.

All
Scotland Scotland
North East North East
North West North West
Yorkshire and Humberside Yorkshire and Humberside
East Midlands East Midlands
West Midlands West Midlands
Wales Wales
East Anglia East Anglia
London London
South East South East
South West South West
Grosvenor

Grosvenor Casino Edinburgh

1 - 5 South Maybury, Edinburgh, EH12 8NE

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Grosvenor

Grosvenor Casino Glasgow, Merchant City

16 - 18 Glassford Street, Glasgow, G1 1UL

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Grosvenor

Grosvenor Casino Glasgow, Princes

528 Sauchiehall Street, Glasgow, G2 3LW

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Grosvenor

Grosvenor Casino Glasgow, Riverboat

61 Broomielaw, Glasgow, G1 4RJ

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Grosvenor

Grosvenor G Casino Aberdeen

5 Exchequer Row, City Wharf Development, Aberdeen, AB11 5BW

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Grosvenor

Grosvenor G Casino Dundee

142 West Marketgait, Dundee, DD1 1NJ

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Mecca

Mecca Club Aberdeen

Unit 2, Centre Point, Berryden Road, Aberdeen, Aberdeenshire AB25 3SQ

Mecca

Mecca Club Ayr

4 Boswell Park, Ayr, Strathclyde KA7 1NW

Mecca

Mecca Club Dundee Douglasfield

Eclipse Leisure Park, Douglas Road, Dundee  DD4 8JX

Mecca

Mecca Club Glasgow Drumchapel

3 Allerdyce Court, Great Western Road, Drumchapel, Glasgow G15 6SA

Mecca

Mecca Club Glasgow Forge

Forge III, 1221 Duke Street, Glasgow G31 5NZ

Mecca

Mecca Club Glasgow Quay

Springfield Quay, Paisley Road, Glasgow G5 8NP

Mecca

Mecca Club Glasgow Rutherglen

58 Main Street, Rutherglen, Glasgow G73 2HY

Mecca

Mecca Club Greenock

Container Way, Greenock, Strathclyde PA15 1PX

Mecca

Mecca Club Hamilton

17 Douglas Park Lane, Hamilton, Lanarkshire ML3 0DF

Mecca

Mecca Club Leith Capitol

26 Manderston Street,Edinburgh EH6 8LY

Mecca

Mecca Club Paisley

8 Saucel Cresent, Paisley, Glasgow PA1 1UB

Mecca

Mecca Club Wishaw

The Playhouse, Kirk Road, Wishaw, Lanarkshire ML2 7BL

Grosvenor

Grosvenor Casino Sunderland

6 Lambton Street, Sunderland, SR1 1TP

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Grosvenor

Grosvenor G Casino Newcastle

100 St. James Boulevard, Newcastle Upon Tyne, NE1 4BN

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Mecca

Mecca Club Blyth

Rink Street, Blyth, Northumberland NE24 1AL

Mecca

Mecca Club Gateshead

East Street, Gateshead, Tyne & Wear NE8 3AR

Mecca

Mecca Club Hartlepool

The Lanyard, Warrior Retail Park, Hartlepool, Cleveland TS24 0XS

Mecca

Mecca Club Stockton

2 Chandlers Wharf, Bridge Road, Stockton-On-Tees TS18 3BA

Mecca

Mecca Club Sunderland

Holmeside, Sunderland, Tyne & Wear SR1 3PD

Grosvenor

Grosvenor Casino Liverpool

44 Chaloner Street, Liverpool, L3 4BF

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Grosvenor

Grosvenor Casino Manchester Soames

35/39 George Street, Manchester, M1 4HQ

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Grosvenor

Grosvenor Casino Salford

Riverside, 5 Derwent Street, Salford, M5 4SW

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Grosvenor

Grosvenor Casino Stockport

59 Wellington Street, Stockport, SK1 3AD

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Grosvenor

Grosvenor G Casino Blackpool

The Sandcastle, Promenade, Blackpool, FY4 1BB

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Grosvenor

Grosvenor G Casino Bolton

Ormrod Street, Bolton, BL3 5DJ

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Grosvenor

Grosvenor G Casino Didsbury

Parrswood Entertainment Centre, Wilmslow Road, Manchester, M20 5PG

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Grosvenor

Grosvenor G Casino Manchester

Bury New Road, 2 Ramsgate Street, Manchester, M8 9SG

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Grosvenor

Grosvenor Casino Bradford

Vicar Lane, Bradford, BD1 5LD

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Grosvenor

Grosvenor Casino Huddersfield

Folly Hall Mills, St. Thomas Road, Huddersfield, HD1 3LT

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Mecca

Mecca Club Birkenhead

5 Europa Centre, Europa Square, Birkenhead, Merseyside CH41 4PF

Mecca

Mecca Club Blackpool Talbot Rd

Talbot Road, Blackpool, Lancashire FY1 3QX

Mecca

Mecca Club Bolton

Ormrod Street, Bolton BL3 5DJ

Mecca

Mecca Club Chester

Brookdale Place, Chester, Cheshire CH1 3DY

Mecca

Mecca Club Chesterfield

Foljambe Road, Chesterfield, Derbyshire S40 1NJ

Mecca

Mecca Club Ellesmere Port

49 Marina Drive, Ellesmere Port, Cheshire CH65 0AN

Mecca

Mecca Club Knotty Ash

439 East Prescot Road, Knotty Ash, Liverpool L14 2DE

Mecca

Mecca Club Manchester

477 Hyde Road, Gorton, Manchester M12 5FL

Mecca

Mecca Club Oldham

24/28 King Street, Oldham, Lancashire OL8 1DR

Mecca

Mecca Club Rochdale

Smith Street, Rochdale, Lancashire OL16 1YH

Mecca

Mecca Club Sale

56 Washway Road, Sale, Cheshire M33 7RA

Mecca

Mecca Club Southport

Garrick Parade, Lord Street, Southport, Merseyside PR8 1RN

Mecca

Mecca Club St Helens

20 Kirkland Street, St. Helens, Merseyside WA10 2EG

Grosvenor

Grosvenor E Casino Scarborough

26 - 27 Newborough, Scarborough, YO11 1NA

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Grosvenor

Grosvenor G Casino Stockton

4 Chandlers Wharf, Bridge Road, Stockton-on-Tees, TS18 3BA

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Grosvenor

Grosvenor Casino Hull

15 - 16 Dock Street, Hull, HU1 3DL

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Grosvenor

Grosvenor Casino Leeds, Westgate

Wellington Bridge Street, Leeds, LS3 1LW

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Mecca

Mecca Club Dewsbury

Railway Street, Dewsbury, West Yorkshire WF12 8EQ

Mecca

Mecca Club Doncaster

1c East Laith Gate, Doncaster, South Yorkshire DN1 1JG

Mecca

Mecca Club Halifax

Broad Street, Halifax, West Yorkshire HX1 1YA

Mecca

Mecca Club Huddersfield

Folly Hall Mills, St. Thomas Road, Huddersfield, West Yorkshire HD1 3LT

Mecca

Mecca Club Hull Cecil

The Cecil, 9b Analaby Road, Hull, North Humberside HU1 2NR

Mecca

Mecca Club Hull Clough Rd

Clough Road, Hull, North Humberside HU6 7PE

Mecca

Mecca Club Leeds Crossgates

Cross Gates Road, Leeds LS15 7PE

Mecca

Mecca Club Leeds Hunslet

Balm Road, Hunslet, Leeds LS10 2HU

Mecca

Mecca Club Leeds Mayfair

50 New York Street, Leeds LS2 7DY

Mecca

Mecca Club Scarborough

Scarborough Capitol, Albemarle Crescent, Scarborough, NorthYorkshire YO11 1XS

Mecca

Mecca Club Sheffield Flat St

Flat Street, Sheffield, South Yorkshire S1 2BA

Mecca

Mecca Club Wakefield

Westgate Retail & Leisure Park, Colinsway, Wakefield, West Yorkshire WF2 9SH

Mecca

Luda Leeds

Leeds Units 1 & 2, The Cube, Albion Street, Leeds, LS2 8ER

Grosvenor

Grosvenor G Casino Sheffield

87 Duchess Road, Sheffield, S2 4BG

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Grosvenor

Grosvenor Casino Northampton

Regent Street, Northampton, NN1 2LA

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Grosvenor

Grosvenor Casino Nottingham

4 Maid Marian Way, Nottingham, NG1 6HS

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Grosvenor

Grosvenor G Casino Leicester

90 Highcross Street, Leicester, LE1 4NN

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Mecca

Mecca Club Beeston

183 Queens Road, Beeston, Nottingham NG9 2FE

Mecca

Mecca Club Leicester

Freemen's Park, 80 Aylestone Road, Leicester LE2 7LB

Grosvenor

Grosvenor Casino Birmingham

84 Hill Street, Birmingham, B5 4AH

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Grosvenor

Grosvenor Casino Stoke

The Octagon, New Century Street, Hanley, Stoke on Trent, ST1 5RR

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Grosvenor

Grosvenor G Casino Birmingham

Fiveways Leisure Complex, Birmingham, B15 1AY

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Grosvenor

Grosvenor G Casino Coventry

Ricoh Arena, Phoenix Way, Coventry, CV6 6GE

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Grosvenor

Grosvenor G Casino Walsall

Bentley Mill Way, Walsall, WS2 0LE

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Mecca

Mecca Club Acocks Green

Stockfield Road, Acocks Green, Birmingham B27 6BB

Mecca

Mecca Club Bilston

Spring Vale Retail Park, Bilston, West Midlands WV14 0QL

Mecca

Mecca Club Brierley Hill

35-47 High Street, Brierley Hill Dudley, West Midlands DY5 3AB

Mecca

Mecca Club Burton-on-Trent

Middle Yard Leisure Park, Guild Street, Burton-On-Trent, Staffordshire DE14 1NQ

Mecca

Mecca Club Crewe

Unit 3, Phoenix Leisure Park, Dunwoody Way, Crewe, Cheshire CW1 3AJ

Mecca

Mecca Club Kingstanding

Kettlehouse Road, Kingstanding, Birmingham B44 9JD

Mecca

Mecca Club Oldbury

50 Halesowen Street, Oldbury, West Midlands B69 2AN

Mecca

Mecca Club Stoke

The Octagon Retail Park, New Century Street, Stoke-on-Trent ST1 5RR

Mecca

Mecca Club Telford

Southwater Square, St. Quentin Gate, Town centre, Telford, Shropshire TF3 4EJ

Mecca

Mecca Club Wednesbury Cross

Dudley Street, Wednesbury, West Midlands WS10 7DR

Mecca

Mecca Club Wrexham

Smithfield Road, Wrexham LL13 8EN

Mecca

Luda Walsall

9-11 Park Street, Walsall WS1 1LY

Grosvenor

Grosvenor Casino Swansea

15 - 16 High Street, Swansea, SA1 1LF

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Grosvenor

Grosvenor G Casino Cardiff

Red Dragon Centre, Atlantic Wharf, Hemingway Road, Cardiff, CF10 4JY

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Mecca

Mecca Club Cwmbran

18 Monmouth Walk, Cwmbran Shopping Centre, Cwmbran, Gwent NP44 1PE

Mecca

Mecca Club Swansea

Parc Cymdu, Carmarthen Road, Cymdu, Swansea, West Glamorgan SA5 8LJ

Grosvenor

Grosvenor Casino Great Yarmouth

Marine Parade, Gt Yarmouth, NR30 3JG

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Grosvenor

Grosvenor Casino Southend

Church Rd, Southend-on-Sea SS1 2AL

Grosvenor

Grosvenor G Casino Luton

35 Park Street West, Luton, LU1 3BE

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Mecca

Mecca Club Harlow

Terminus House,Terminus Street, Harlow, Essex CM20 1XA

Mecca

Mecca Club Ipswich

Lloyds Avenue, Ipswich, Suffolk IP1 3HT

Mecca

Mecca Club Luton Skimpot Rd

Skimpot Road, Luton, Berfordshire LU4 0JB

Mecca

Mecca Club Norwich

Norwood Rooms, 285 Aylsham Road, Norwich, Norfolk NR3 2RE

Mecca

Mecca Club Southend

Greyhound Trading Park, Greyhound Way, Southend-On-Sea, Essex SS2 5PY

Mecca

Mecca Club Stevenage

Danestrete, Stevenage, Hertfordshire SG1 1XB

Grosvenor

Grosvenor Casino Barracuda, London

1 Baker Street, London, W1U 8ED

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Grosvenor

Grosvenor Casino Golden Horseshoe, London

79 - 81 Queensway, London, W2 4QH

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Grosvenor

Grosvenor Casino Russell Square, London

61 - 66 Russell Square, London, WC1B 5JS

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Grosvenor

Grosvenor G Casino Piccadilly

3 - 4 Coventry Street, London, W1D 6BL

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Grosvenor

Grosvenor St Giles Casino

262 Tottenham Court Road, London, W1T 7RG

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Grosvenor

The Gloucester Casino London

4 - 18, Harrington Gardens, London, SW7 4LJ

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Grosvenor

The Grosvenor Victoria Casino London

150 - 162 Edgware Road, London, W2 2DT

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Grosvenor

The Park Tower Casino London

101 Knightsbridge, London, SW1X 7RQ

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Grosvenor

The Poker Room

150 Edgware Road, London, W2 2DT

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Mecca

Mecca Club Camden Town

180 Arlington Road, Camden Town, London NW1 7HL

Mecca

Mecca Club Catford

Unit 4, Catford Island, Plassy Road, Catford, London SE6 2DD

Mecca

Mecca Club Croydon

Croydon Centrale, 80 Tamworth Road, Croydon, Surrey CR0 1XX

Mecca

Mecca Club Dagenham

Dagenham Leisure Park, Cook Road, Dagenham, Essex RM9 6UQ

Mecca

Mecca Club Eltham Hill

Eltham Hill, London SE9 5ED

Mecca

Mecca Club Hayes

466-468 Uxbridge Road, Hayes, Middlesex UB4 OSD

Mecca

Mecca Club Romford

The Mercury Mall, Mercury Gardens, Romford, Essex RM1 3EE

Mecca

Mecca Club Rosehill

Bishopsford Road, Rosehill, Morden, Surrey SM4 6BP

Mecca

Mecca Club Wood Green

707-725 Lordship Lane, Wood Green, London N22 5JY

Grosvenor

Grosvenor Casino Reading

Queens Road, Reading, RG1 4SY

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Grosvenor

Grosvenor Casino Southampton

LeisureWorld, West Quay Road, Southampton, SO15 1RE

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Grosvenor

Grosvenor G Casino Brighton

9 Grand Junction Road, Brighton, BN1 1PP

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Grosvenor

Grosvenor G Casino Portsmouth Gunwharf Quays

Gunwharf Quays, Portsmouth, PO1 3TZ

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Grosvenor

Grosvenor G Casino Reading

Grosvenor G Casino Reading, Rose Kiln Lane, Reading, RG2 0SN

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Grosvenor

Grosvenor G Casino Thanet

Margate Road, Broadstairs, CT10 2BF

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Grosvenor

Grosvenor Casino Bournemouth

48 Westover Road, Bournemouth, BH1 2BZ

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Mecca

Mecca Club Andover

Junction Road, Andover, Hampshire SP10 3QT

Mecca

Mecca Club Sittingbourne

High Street, Sittingbourne, Kent ME10 4PG

Mecca

Mecca Club Thanet

Unit 46, Westwood Cross, Margate Road, Broadstairs, Kent CT10 2BF

Grosvenor

Grosvenor Casino Bristol

266 Anchor Road, Bristol, BS1 5TT

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Grosvenor

Grosvenor G Casino Plymouth

15 Derry's Cross, Plymouth, PL1 2SW

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Mecca

Mecca Club Bridgwater

Penel Orlieu, Bridgwater, Somerset TA6 3PH

Mecca

Mecca Club Devonport

Fore Street, Devonport, Plymouth, Devon PL1 4DN

Mecca

Mecca Club Exeter

12 North Street, Exeter, Devon EX4 3QS

Mecca

Mecca Club Gloucester

54 Eastgate Street, Gloucester, Gloucestershire GL1 1QN

Mecca

Mecca Club Taunton

Corporation Street, Taunton, Somerset TA1 4AH

Mecca

Luda Somerset

Unit 3, 8 Dolphin Square, Weston-Super-Mare, Somerset BS23

Rank Group Revenue by Territory 2014 (%)

Revenue by Territory
Adult population
Great Britain 48.8m1
Spain 40.1m2
Belgium 8.8m3
Size of gambling market
Great Britain £13bn4
Spain €9bn5
Belgium €1bn6
Gambling spend per adult
Great Britain £266
Spain €224
Belgium €114

Sources:

1 Office for National Statistics, 2011 census.

2 Indexmundi.com.

3 Indexmundi.com.

4 Gambling Commission, Gambling Data.

5 Direccion General de Ordenacion del Juego.

6 Gambling Compliance & lotto.be.