Focus areas

To excite and to entertain our customers

1. Grosvenor sustained growth

2. Digital accelerated growth

3. Cash maximisation in bingo

4. Gambling Act Review

5. Technology and data

6. Safer gambling

7. People and culture

1. Grosvenor sustained growth

   Delivering sustained underlying growth is the strategic priority of the Grosvenor Casinos business. Applying a consistent focus on improving our products, raising our service levels, and improving our approach to, and management of, risk, we have emerged from the recovery phase that marked the post-pandemic years and are delivering strong
   underlying growth.

   Excluding the benefits which will be derived from the Gambling Act Review we are confident that we can grow Grosvenor’s weekly Net Gaming Revenue from £7.3m (FY 2024/25) to c. £8.0m in the medium term.

2. Digital accelerated growth

   There is plenty of runway for our digital business. 2024/25 has been a year of impressive progress, showcasing strong returns on the investments we have made in our proprietary platforms. Our product and customer experience improvements continue to resonate with customers, and our revenue growth is underscored by our approach to safer gambling which benefits from the proprietary Hawkeye system we use to monitor customer behaviour.

   We continue to expect to operate towards the upper end of our previously stated guidance of 8-12% NGR CAGR and 600bps of margin improvement, despite headwinds which include the new statutory levy and the Gambling Act Review restrictions on maximum slot staking limits.

3. Cash maximisation in bingo

   Our estate of bingo clubs in the UK and Spain are on an improving trajectory towards making a more positive contribution to Group profit and cash flow. Our 50 Mecca venues in the UK have made solid progress in growing revenues and in targeting double digit operating profit in the medium term, whilst targeted investments in our Enracha clubs in Spain continue to position these venues as market leaders in their local communities.

4. Gambling Act Review

   When the land-based casino reforms in England and Wales, as set out in the Government’s Gambling Act Review, passed onto the statute book in July 2025, it heralded a landmark development for the Group.

   To a large extent, what we are able to offer to our customers and the extent to which we are able to make investments, is determined by decisions taken in Westminster and Whitehall. We try to secure outcomes which will better meet the needs of our customers which has been, and remains, a key strategic priority.

   In spite of some of the headwinds, most notably in the UK digital business, and delays to the implementation of land-based bingo reforms, Rank will be net beneficiaries of the Gambling Act Review and we look forward to implementing the reforms which will help Grosvenor Casinos better meet customer demand and improve the customer proposition.

5. Technology and data

   Continued investment in the development of our technology and in how we capture, store, analyse and utilise our data are generating considerable customer-facing benefits and driving operational efficiencies across our businesses. AI is enabling us to develop our technology at greater speed, to analyse data in real time and to drive increasingly relevant and personlised experiences for our customers.

   Key developments within our proprietary technology over the coming year will further deliver on our goal of enabling seamless experiences for our customers.

6. Safer gambling

   Underpinning our work to excite and entertain our customers is a commitment to ensuring they are playing safely. Developing sustainable relationships with our customers supports our ambitions to deliver longterm growth for the Group.

   By providing excellent customer service in highly regulated environments, we believe that customers appreciate the protections we provide and the safe environments they enjoy.

7. People and culture

   Giving our customers the best experiences that they deserve requires talented, focused and enthusiastic colleagues.

   Creating working environments in our venues and support offices that enable colleagues to consistently deliver their goals is vital to the success of the Group.

   Through high quality recruitment, retention and reward, we are able to power Rank’s strategy with the very best talent.